About Us
Product innovation is what we do and what drives us
We create and lead digital products that drive measurable business value, improve customer experiences, and increase revenue.
Who We Are.
Digital Rocket Fuel
A partner across each stage of the innovation and build process to generate breakthrough ideas; plan, design, and lead teams to unearth new businesses and products that give them undisputed distinction in a crowded market.
What We Do.
Product & Process Management
We lead and manage the product innovation and build process across the digital ecosystem. From discovery to strategy and from execution to delivery which include — but not limited to — mobile apps, websites & platforms, CMS, ecommerce and AI & ML initiatives.
How We Work.
Collaborative Agile
You likely have a strong internal team and are looking for a collaborative partner. We assess each engagement by taking your internal capabilities into account, with the expectation that we’ll all be working together.
Diversified Industry Experience.
If you don’t deviate from innovations within your own vertical, you are missing valuable opportunities to differentiate your product from competitors. Much can be learned from other industries to help carve out a competitive edge in your own space.
Jocelyn Arsenault
Leading successful digital & data initiatives for more than 20 years.
A creative thinker and professional problem solver, with a passion for building digital products and businesses that improve the way people live, play and work. Specializing at the intersection of business strategy and customer needs, in order to design strong value propositions that are desirable, viable and feasible. A champion of MVP and Lean Design.
Our Added Value.
Our philosophy for digital products is very simple. We lead & build to meet business needs — not just right now, but for years to come, whether for consumer-facing, internal-facing or B2B initiatives.
Leading your product development throughout the journey!
Why Product Management?
Discovery > Strategy > Roadmap > Execution
A product manager is the person who creates the internal and external vision and leads the development from scratch. This individual defines customer needs, works with stakeholders on creating the required product, and carries the responsibility for the overall success, mapping out the stages of the development and release.
We are an extension of your team. We commit to an end-to-end partnership, built on customization, collaboration, and transparency.
Data at the forefront
Companies today have treasure troves of internal & external data, and use these to make better product decisions.
Products are built differently
Product managers now function on two speeds: they plan the daily or weekly feature releases, as well as the product road map for the next six to 24 months.
Ecosystems are more complex
Life cycles are also becoming more complex, with expectations of new features, frequent improvements, and upgrades after purchase.
Elevated role of design
As seamless, user-friendly consumer software permeates our lives, business users increasingly expect a better experience for enterprise software.